How do coke and pepsi compete

By: Catherine Gutierrez. Fact 1: Soda use is up, because of the pandemic. Taste is why Pepsi beat Coke back in the original Cola Wars. Learn more. Interested in learning more about market research topics?

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Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. Log out. US Markets Loading H M S In the news. Kim Bhasin. The saga began in , when John S. Pemberton developed the original recipe for Coke. Here's what was in it:. In general, Coke is known for promoting emotional attachment through its campaigns. This urged consumers to find bottles with names of loved ones to share. The campaign was so successful, they expanded the number of names from to by the end.

Their first celebrity ad was in which included Michael Jackson dancing in the streets with a group of young kids. Coke got its start in the early s when a pharmacist by the name of Dr. John S. Pemberton created its original flavored syrup. Once the syrup was made, he took it to a local pharmacy and mixed it with carbonated water. Back then, Coke was the first to expand internationally.

In they went on to open a manufacturing plant in the Philippines. Later, in the s, they began expanding their marketing reach into Europe. Additionally, the famous red and white Coca Cola logo was created in the late s.

However, the Coca Cola script that was already being used came from Dr. Pepsi was also created in a pharmacy. This time by a man named Caleb Davis Bradham.

At the time, Coke had already been on the market for 12 years. After seeing the positive response from his Pepsi creation, Bradham dropped everything and solely focused on building his new company.